ROLE: Creative Strategy, Insights Mining, Narrative Storytelling, Qualitative & Quantitative Researcher, Program Strategy
The SpringHill Company, Robot
Robot’s Thought Leadership
THE ASK
In 2022, I was placed on a strategy task force to develop Robot’s pov on thought leadership. The intention was to align it with our recently developed brand playbook and larger consultancy rebrand.
PROGRAM OVERVIEW
The goal of Robot’s Intelligence Program is to keep our partners sharp by giving them street-level perspective of what their community cares about. We created a full plan—inclusive of internal and external thought leadership experiences, one-off monthly trend analysis, and larger deep dives for our brand partners.
One of the deliverables, The Download, a bite-sized deep dive into the month’s most interesting topic in sports, entertainment, and marketing, can be found on our socials. Here are those that I’ve written that are online:
Another, Office Hours, is a biannual presentation shared with The SpringHill Company to translate larger cultural shifts we’re seeing. The first, in December 2023, discussed the 2024 Codes of Creativity.
Lastly, there are the reports we develop for our brand partners which dive into a budding trend, its implications for our clients, and include creative thought starters for how our clients can activate on them. In addition to developing its criteria and process, I’ve written on:
House Music
Pickleball’s Rise
Golf’s Cultural Renaissance
Afrobeats
CoreCore Consciousness
America’s Got Futbol
Women in Rap